Fractional Paid Search Director

& Performance Marketing Consultant

I help businesses scale profitable customer acquisition through senior-level paid search strategy, hands-on execution, and revenue-focused measurement.

With 15+ years of performance marketing experience and $25M+ in annual advertising spend managed, I specialize in complex paid search and lead generation programs across home services, real estate investment, D2C, and other growth-focused businesses where lead quality and profitability matter.

How I Can Help

Fractional Paid Search Leadership

Senior-level strategy, account oversight, budget planning, forecasting, performance management, and hands-on execution.

Google Ads Management & Optimization

Hands-on campaign management and optimization across Paid Search, Performance Max, Display, YouTube, and Local Services Ads.

Google Ads Audits & Account Rescue

Independent account reviews to identify wasted spend, structural issues, optimization opportunities, and paths to improved performance.

Conversion Tracking, Attribution & Lead Quality

Connecting advertising performance to qualified leads, customers, and revenue through better measurement and CRM attribution.

Customer Acquisition & Growth Strategy

Scaling acquisition while balancing volume, efficiency, lead quality, and profitability.

Industries I've Worked In

  • Home Services: HVAC, plumbing, electrical, roofing, restoration, remodeling & other local services

  • Real Estate Investment

  • Franchise & Multi-Location Businesses

  • E-commerce / DTC

  • National & Multi-Market Brands

My Approach

Successful paid search is about more than optimizing campaigns. It's about understanding the business behind them. Every engagement starts with understanding your goals, economics, customer journey, and existing measurement so I can identify where paid media is actually creating value and where it's falling short.

I don't optimize toward platform metrics in isolation. A lower CPL isn't meaningful if lead quality declines, and more conversions don't matter if tracking doesn't reflect actual customers or revenue. My focus is connecting paid media decisions to qualified leads, customer acquisition, revenue, and profitability.

With 15+ years of experience leading paid search programs and managing multi-million-dollar budgets, I bring both senior-level strategy and hands-on execution. The goal is simple: make better investment decisions, improve performance, and scale what works.