Senior performance marketing consultant with 15+ years of experience helping businesses scale profitable customer acquisition through Google Ads and paid search. I've managed more than $25M in annual advertising spend across home services, real estate, retail, e-commerce and D2C brands, and other growth-focused industries, consistently reducing customer acquisition costs, improving lead quality, and driving sustainable revenue growth.

Areas of Expertise

  • Performance Marketing Strategy

  • Google Ads (Paid Search, Performance Max, Display, YouTube & Local Service Ads)

  • Lead Generation

  • Campaign Analytics & Attribution

  • Customer Acquisition & Growth

  • Home Services (HVAC, plumbing, electrical, roofing, remodelling, contractors, etc.)

  • Real Estate / REI

  • Franchise and multi-location businesses

  • E-commerce / DTC

  • National retail brands

Industry Experience

My Approach

I believe successful performance marketing is built on measurable outcomes, disciplined testing, and continuous optimization. Every recommendation is guided by data, aligned with business objectives, and focused on sustainable growth. Rather than chasing short-term metrics, I work to improve the entire customer acquisition funnel, from campaign strategy and audience targeting to landing page performance and conversion optimization.